Blokk is a conceptual tool company made to fill  a gap inthe market for tool products that were user-friendly for novices. The products had to stand out on the shelves from other power tool brands by being less intimidating to consumers and more more accessible and inviting to beginners. The branding centered around developing a clear graphic language for consumers to easily identify and understand the product’s use. Blokk’s colorway functions as an identifier for different product lines and each color is used to easily communicate with consumers which products are compatible together.