About Me

I'm Maddie Sherlock, a product designer based in Atlanta, Georgia.

I solve problems through purposeful product design by building solutions that work — for users and businesses alike. From research and wireframes to polished interfaces, I bring ideas to life through a design process rooted in curiosity, collaboration, and clarity. With a deep understanding of both product strategy and visual design, I bring cross-functional teams together to create scalable, user-friendly digital experiences.

As a product designer, I thrive on turning complex challenges into clear, user-focused solutions. With a strong foundation in UX, UI, and product thinking, I design experiences that balance business goals with real human needs.

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Experience

Product Designer

2023-Present

Code & Theory

  • Clients: NFL, Expedia, The Minnesota Star Tribune, Politico, JBL, Wall Street Journal, Barron’s, MarketWatch, Investment Business Daily, E*Trade, JP Morgan, DeWalt, Stanley Tools, Craftsman Tools, Meta
  • Led end-to-end project delivery—from strategic planning and UX design to design system development and technical implementation.
  • Designed intuitive flows and structures that support user goals & business KPIs. Organized and synthesize usability test findings to iterate on design solutions.
  • Collaborated cross-functionally with multidisciplinary teams to deliver scalable, user-centric digital solutions aligned with client business goals.
  • Designed high-fidelity user interfaces that align with brand guidelines and deliver aesthetic value. Developed and maintain scalable UI systems and component libraries for consistency across products.
  • Built strong client relationships and presented design concepts clearly and effectively, balancing depth and accessibility under tight deadlines without compromising quality.

Junior Product Designer

2021-2023

Huge Inc

  • Clients: Google, Epic Games, Aon, Orkin, Onex
  • Actively contributed to all phases of the UI design process, including shaping design strategy, crafting interaction patterns, creating high-fidelity visual designs, building and maintaining design systems, and performing rigorous visual quality assurance.
  • Partnered closely with UX designers to align on user needs and intent, and collaborated with developers throughout implementation to ensure design consistency, scalability, and pixel-perfect execution across digital products.

Design Intern

2018-2021

Curiosity Advertising

  • Clients: Basd, Donatos, Farmer Focus, Brooks
  • Assisted the Head Designer with various client projects. Worked on deck design, social content, video and motion design.

Freelance Designer

2018 - 2021

Persuasion Marketing

  • Worked on a variety of design projects such as videography, web & graphic design, print, branding, and social content.
Education

Creative Circus

2018-2021

Product Design

University of Georgia

2014-2019

BA, Art & Design

Skills

Product Design
User Research
Prototyping
UI Animation
User Testing
Branding
Interface Design
Wireframing
Systems Design
Figma
Illustrator
Photoshop
After Effects
InDesign
Protopie
WordPress
JIRA
Confluence
InVision
Webflow
Sketch
Principle
Keynote
Powerpoint

Product Design
User Research
Prototyping
UI Animation
User Testing
Branding
Interface Design
Wireframing
Systems Design

Figma
Illustrator
Photoshop
After Effects
InDesign
Protopie
WordPress
JIRA
Confluence

InVision
Webflow
Sketch
Principle
Keynote
Powerpoint